We make light of suicide everyday through the casual and flippant use of suicide related phrases. The Singapore heat make us want kill ourselves while train breakdowns give rise to proclamations of #wannadie.

In 2017, we turned this problem into an opportunity by using this as a starting point to talk about the real causes of suicide.  

Suicide is a silent killer which claims more than one live a day in Singapore and our previous efforts focussed on breaking the silence around suicide.

This time, we didn’t want people to just talk about suicide – we wanted them to talk about it right.

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