Our Campaigns

World Suicide Prevention Day 2017

It’s time to take suicide seriously. Seriously.

There are often those around us who are struggling with suicide or have been affected by it without us realising. Hear what they have to say.

We make light of suicide everyday through the casual and flippant use of suicide related phrases. The Singapore heat make us want kill ourselves while train breakdowns give rise to proclamations of #wannadie.

In 2017, we turned this problem into an opportunity by using this as a starting point to talk about the real causes of suicide.  

Suicide is a silent killer which claims more than one live a day in Singapore and our previous efforts focussed on breaking the silence around suicide.

This time, we didn’t want people to just talk about suicide – we wanted them to talk about it right.

Many Thanks to Our Key Partners

TBWA \ Singapore
Singapore Press Holdings

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