For World Suicide Prevention Day 2015, unique SOS-designed plasters were created and distributed online and at various public locations.
Members of public were encouraged to play their part towards suicide prevention by acquiring a plaster and pledging their support.
Late former President of Singapore Mr SR Nathan supported the campaign by pledging his support as well.
Since then, we’ve created an icon that has been instantly adopted as the symbol of suicide prevention in Singapore.
And we've started countless conversations, which may be the most important result of all.