Hello, This is Samaritans of Singapore and We've Changed Our Look!

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Hello, this is Samaritans of Singapore and we’ve changed our look!

But we haven’t changed who we are.

And what might that be, some may ask?

Suicide plagues the despairing and the desperate. It cuts across ages and cultures. It does not discriminate along lines of economic and social class, religion, ethnicity, or gender.

Although the work at SOS revolves around this somber topic, that is not what we are essentially about. 

Instead, we strive for the opposite. Where there is despair, we aim to help individuals find comfort. Where there is desperation, we highlight that they still have options. Where they have seemingly chosen death, we implore them to reconsider and contemplate life instead.

As much as our work concerns conventionally pessimistic issues, at our core is the purpose to embrace those who are distraught – and in that space of acceptance, try to help them find hope once more.

That’s what stands behind our new look. You’ve seen it on our website and our Facebook page, and soon you’ll see it on all our materials as well!

the new SOS logo - created by Innovation and Design agency, APT811

Accompanying the new look is of course our enhanced corporate website. Want to check us out on the go? We’re now mobile friendly! Interested to be a hotline volunteer? Apply online seamlessly here. Or, simply sign up to be on our mailing list to get notified whenever we post content on the new blog section of our website.

Our previous branding has served us well for the past 11 years and we’re genuinely sad to see it go. But we’re also excited at this new look and what it means for SOS as we strive to be true to who we are – an available lifeline for anyone in crisis.

The official SOS logo launch event was held on Tuesday, 6 February 2018, at the Lifelong Institute. SOS would like to extend our heartfelt appreciation to all partners and guests who accepted our invitation, joined us, or sent us their best wishes for not being able to be there. SOS would also like to thank our Guest of Honour President Halimah Yacob, Patron Minister Lawrence Wong, and former Patron Mr Mah Bow Tan for their support.

A special shout-out also goes out to all recipients of awards at the ceremony: Apt811 Design & Innovation Agency, Bridges Integrity Services LLP, Calibre Pictures & Ideas, Chimney Group Asia Pacific Pte Ltd, Criminal Investigation Department, Freeflow Productions, Golden Village Pictures Pte Ltd, Hansaplast Singapore, Mediacorp Pte Ltd, Singapore Press Holdings, SMRT Corporation Ltd, TBWA\ Singapore, Mr David Woon, Dr George Paul, Mr Kent Toh, Ms Liang Meishan, Mr Marvin Bay, and Dr Majeed Khader.

From left: Mr Chinnatamby Nandakumar, Vice-Chairman of SOS; Ms Lee Sook Fung, Chairman of SOS; Mdm Halimah Yacob, President of the Republic of Singapore and Guest of Honour; Mr Mah Bow Tan, Adjunct Professor at the Lee Kuan Yew School of Public Policy NUS and Former Patron of SOS; Ms Christine Wong, Executive Director of SOS.