We are happy to once again partner The Mindful Company, Singapore-based jewellery brand and social enterprise, and Stroke Support Station (S3) to launch a limited edition charity bracelet collection in support of World Mental Health Day.
Following the positive support from previous years’ capsule collections with not-for-profit charities in the mental health space, The Mindful Company designed four bracelets, representing the themes that are synonymous with SOS and S3. They are Cactus (Resilience), Hug (Friendship), Seashell (a celebration of an individual’s uniqueness), and Shooting Star (Hope). Simple yet charming, the four bracelets are designed to encourage individuals along these themes.
Ms Lim Wen Ling, Co-Founder, The Mindful Company said:
This year, we’re excited to continue our support for SOS and S3 with this charity collection. Through this collection, we celebrate uniqueness, resilience, friendship and hope, key elements as we journey through life. We hope that these bracelets will serve as encouraging reminders and as conversation starters on our mental well-being.
Seashell is a symbol of your unique qualities and journey. Like a seashell, we carry stories of adventure and dreams; each shaped by our experiences.Shooting stars are a symbol of hope. A reminder that there's light amidst darkness and that better things are yet to come.Cacti is able to survive and thrive in intense conditions. A symbol of resilience and grit, the cactus is a reminder that you can grow through your challenges.Hug represents friendship. A reminder that you are not alone on your journey.The charity collection is part of The Mindful Company's mission to continue giving back to their community and seeks to raise awareness on the programmes and training run by these secular non-profit organisations in the mental health space.
The limited edition bracelets will be launched on 15 September 2019 and will be available for purchase at mindful-company.com. Priced at SGD 39, SGD 10 from the sale of every bracelet will be donated in support of SOS and S3’s programmes.
Previously, the brand collaborated with SOS on the “How Are You Today?” campaign and continually supports S3 with design work, content creation and fundraising efforts.
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